Real Estate Website Pros Weblog

Niche Marketing for Real Estate
May 21st, 2009 3:17 PM

 
Niche Marketing for Real Estate
 
One of the biggest swings in Real Estate Marketing over the past few years is obviously to the Internet.
 
But, what most REALTORS don't realize is how Interent Marketing really works...  So many fall prey to the "companies" out there just trying to make a quick buck with a fast turn around.  You know the ones...  the ones mostly pushing Pay Per Click (PPC) where they charge you a Service/Management Fee over and above the actual cost of the PPC campaign...  but never really doing any Marketing... just charging you a fee to play the middle man...
 
Let me be perfectly clear here.  I'm am in NO WAY saying that PPC does not work, and I'm not even saying that it's wrong for real estate.  What I am saying is that Internet Marketing is NOT rocket-science, it simply requires a bit of knowledge and an understanding of the way the game is played.
 
Recently, in a conversation with Michael Baumann, president of MLS EARTHview, LLC, he posed this question to me:
Have you ever noticed that it's what you DON'T know that's costing you the most?
 
And I had to think about it for a minute...  but the depth of the truth in that simple question has me looking back on what would I do differently now, if I could go back in time with the same knowledge I have today.  We've all had similar conversations with our friends (or in my case - with myself)...  Man, if I could go back to college, or (again in my case) if I could just go back a few years and do things differently...
 
I know, if I could go back knowing what I know now, my life would be entirely different and more enjoyable (and I'd definitely have a lot more money)...
 
But here's the point, so many of you are NOT learning what really works for Internet Marketing, and paying hundreds (some of you - Mrs.K - thousands) of dollars a month on PPC, not really knowing if it's the BEST option for you (and your money).
 
Internet Marketing is NOT complicated...  it, like anything in life or business, just requires a specific understanding of the fundamentals, and then the action steps to deliver the results.  And, the more understanding of the process, the more specific the steps will be, and the more rewarding the results.
 
So if you actually take a few minutes to understand how the Internet Search works (or more specifically, how the Google Search works) you'll learn that you can achieve far more rewarding results and Return On Investment (ROI) by following the simple steps necessary to rank effectively in Google.
 
When you understand how the search works, you'll understand that Niche Marketing is the answer - in a big way!  You'll understand that your life would be so much easier not trying to have one website that appeals to all, but having multiple websites that appeal to each different niche.  Google knows you can't be all things to all people and the more you try, the less you actually succeed.
 
Plus, as an added bonus, you can also solidify a position on the web, in your market, and in your niche...  the rewards of which, could last a lifetime.
 
What Michael is doing is he's converted MLS EARTHview (an online home search application for REALTORS) into a Niche Marketing Tool and wrapped it up in an amazing niche marketing program for REALTORS called Your Real Estate Niche.
 
Your Real Estate Niche Marketing Program
Where Direct Response Meets Niche Marketing for Real Estate
 
The strategies he's applying to this Marketing Program far surpass any of the strategies I've ever seen before... especially inside of real estate...
 
Michael's quotes:
"The more specific you can be - the closer to the exact answer of the search query - then, it's obvious... the more relevant you'll be"
 
"I don't want you have one website with hundreds of visitors and questionable leads...  I want you to have multiple websites, minimal visitors and highly targeted and qualified leads"
 
MLS EARTHview is definitely the World's Best Niche Marketing IDX Solution, but the power of his application is only the tip of the iceberg with regards to the power of his Your Real Estate Niche Marketing Program.
 
He's promised me some more phone time, so I know over the next few weeks I'll have a lot more information for you about the specifics...  he's very secretive.
 
You can learn more at:
 
Until next time - here's to your success!

Posted by Patrick Neill on May 21st, 2009 3:17 PMPost a Comment (0)

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