Real Estate Website Pros Weblog

New Custom MLS RSS IDX Websites!

Download PDF

Call 206-940-7090 for Details & Start Today!

IDX_RSS_Brochure_for_REWP.pdf

Brand Yourself on EVERY MLS Listing in Your City and Create Your Own Indexable page for that Listing!  Get Leads from other Brokers Listings!

Google the MLS Numbers or Addresses from any of these sites and see where they rank. You can compete online for every listing!

Examples:

http://homesbellevue.com/

http://homesmukilteo.com/

http://mercerislandhomes.org/

So if you remember last time (May 21), I introduced you to (very briefly) Michael Baumann, president of MLS EARTHview, LLC and his new niche marketing program called:

Your Real Estate Niche

Where Direct Response Meets Niche Marketing for Real Estate

Since then, I’ve been taking every opportunity – I’ve probably called him at least three times a week since then, trying to get the real dirt… trying to figure out exactly what he (really) means by “Direct Response Meets Niche Marketing.” You know, he would always give little bits and pieces here and there, but he’s never really given enough to get back to you guys. Regardless of how hard (or sneaky) I press, he just won’t crack…

So (right now) I don’t have the inside scoop – the big, juicy info – as to what it is he’s doing with this Niche Marketing Program…. But I’d like to think that one day (soon) all of my pressing (and badgering) will actually break him, and when it does, I’ll certainly pass along all of the goodies to you guys.

Until I can get more info about his Niche Marketing Program, I would like to tell you more about MLS EARTHview, his online home search application.

First let me say that I’ve had the privilege of working with MLS EARTHview over the last year and a half or so. And I have watched them as they’ve transformed their online home search application into what I truly believe is the most powerful niche marketing tool any REALTOR could ever have.

The features available from the REALTOR side with regards to saved searches and video presentations and RSS and all sorts of goodies are absolutely amazing! I’d like to share a few with you, because I want you to know the technological advancements and cutting edge ideas these guys are bringing to life for REALTORS…

To start with, MLS EARTHview was the first online home search tool that would allow the user to open any property in Google Earth. To this day they are the only IDX Application allowing the user to individually select multiple properties (did I just say that?) and then map only their specified properties to a Google Map or to Google Earth… instead, like all the others, where it’s an only one or all option.

MLS EARTHview also has what they call the SOFT-LEAD CAPTURE option, which is not a forced, gateway form, but a passive form the user can bypass… They refer to it as a Digital Customer Service Liaison allowing you to build a rapport with your prospects online… this is very cool…

Check this out… right now, today, if you can believe this, they have a way for you to do a video presentation of ANY HOUSE in the MLS and then email the videos to prospects and clients (almost) immediately… How cool is that?! Plus, he just told me today that they’re implementing an Investor Calculator option where investors can view Equity, Cap Rates, Cash Flow and other stuff for each property, then once they’ve got that all worked out, they’re going to have an Investor Search Application, where the Investor can SEARCH THE MLS for properties by Equity, Cap Rates, Cash Flow and the other stuff… (I’m not an Investor, but that’s) Very, Very Cool!

There are so many other cool features and you can learn a lot more at www.mlsearthview.com...

I’m going to keep trying to get the goods on this niche marketing program, but until then…

Here’s to your success.

Patrick

 

Niche Marketing for Real Estate

 

One of the biggest swings in Real Estate Marketing over the past few years is obviously to the Internet.

 

But, what most REALTORS don't realize is how Interent Marketing really works...  So many fall prey to the "companies" out there just trying to make a quick buck with a fast turn around.  You know the ones...  the ones mostly pushing Pay Per Click (PPC) where they charge you a Service/Management Fee over and above the actual cost of the PPC campaign...  but never really doing any Marketing... just charging you a fee to play the middle man...

 

Let me be perfectly clear here.  I'm am in NO WAY saying that PPC does not work, and I'm not even saying that it's wrong for real estate.  What I am saying is that Internet Marketing is NOT rocket-science, it simply requires a bit of knowledge and an understanding of the way the game is played.

 

Recently, in a conversation with Michael Baumann, president of MLS EARTHview, LLC, he posed this question to me:

Have you ever noticed that it's what you DON'T know that's costing you the most?

 

And I had to think about it for a minute...  but the depth of the truth in that simple question has me looking back on what would I do differently now, if I could go back in time with the same knowledge I have today.  We've all had similar conversations with our friends (or in my case - with myself)...  Man, if I could go back to college, or (again in my case) if I could just go back a few years and do things differently...

 

I know, if I could go back knowing what I know now, my life would be entirely different and more enjoyable (and I'd definitely have a lot more money)...

 

But here's the point, so many of you are NOT learning what really works for Internet Marketing, and paying hundreds (some of you - Mrs.K - thousands) of dollars a month on PPC, not really knowing if it's the BEST option for you (and your money).

 

Internet Marketing is NOT complicated...  it, like anything in life or business, just requires a specific understanding of the fundamentals, and then the action steps to deliver the results.  And, the more understanding of the process, the more specific the steps will be, and the more rewarding the results.

 

So if you actually take a few minutes to understand how the Internet Search works (or more specifically, how the Google Search works) you'll learn that you can achieve far more rewarding results and Return On Investment (ROI) by following the simple steps necessary to rank effectively in Google.

 

When you understand how the search works, you'll understand that Niche Marketing is the answer - in a big way!  You'll understand that your life would be so much easier not trying to have one website that appeals to all, but having multiple websites that appeal to each different niche.  Google knows you can't be all things to all people and the more you try, the less you actually succeed.

 

Plus, as an added bonus, you can also solidify a position on the web, in your market, and in your niche...  the rewards of which, could last a lifetime.

 

What Michael is doing is he's converted MLS EARTHview (an online home search application for REALTORS) into a Niche Marketing Tool and wrapped it up in an amazing niche marketing program for REALTORS called Your Real Estate Niche.

 

Your Real Estate Niche Marketing Program

Where Direct Response Meets Niche Marketing for Real Estate

 

The strategies he's applying to this Marketing Program far surpass any of the strategies I've ever seen before... especially inside of real estate...

 

Michael's quotes:

"The more specific you can be - the closer to the exact answer of the search query - then, it's obvious... the more relevant you'll be"

 

"I don't want you have one website with hundreds of visitors and questionable leads...  I want you to have multiple websites, minimal visitors and highly targeted and qualified leads"

 

MLS EARTHview is definitely the World's Best Niche Marketing IDX Solution, but the power of his application is only the tip of the iceberg with regards to the power of his Your Real Estate Niche Marketing Program.

 

He's promised me some more phone time, so I know over the next few weeks I'll have a lot more information for you about the specifics...  he's very secretive.

 

You can learn more at:

www.mlsearthview.com and www.yourrealestateniche.com

 

Until next time - here's to your success!